Customer data can drive business growth—but only if you know how to use it.

That’s where we come in.


In today’s data-driven business world, companies are making big investments in digital technology and analytics to better understand their customers. But they don’t always see the returns they had envisioned. In fact, the average return on “BIG DATA” technology is 55 cents per dollar. Using data to drive growth is not only a question of tools and technology. It requires integrating that technology with human insights to uncover truly new opportunities and move at the speed of your customers.


Using data to drive growth requires three things: a strategy for insight-driven decisionmaking, a practice for rapidly generating insights from qualitative and quantitative data, and the technology to scale that practice.


You may already have the tech to gather and analyze data, but it doesn’t tell you what decisions to make.

Investing in big data and ad technologies is the easy part. Most companies have more data than they know what to do with. But leveraging that data requires more than just having the right data tools and architecture.


We co-create the data strategy you need to move at the speed of your customers.

To put data to use, and truly understand your customers, you need a strong and actionable strategy for insight-driven growth. We work closely with our partners to co-create this strategy. 

We implement and scale a practice that empowers teams to rapidly generate and activate insights.  

Our Unlock Sprints practice provides your team with a way to rapidly unlock and activate customer insights from qualitative and quantitative data. As this practice scales, it becomes a common, customer-first language that connects and aligns across teams and functions.


Our Unlock Sprints practice builds on the best of Agile and Design Thinking methodologies to provide cross-functional teams with a way to rapidly discover and activate opportunities for insight-driven growth.


Customer centricity needs to be practiced, not just talked about.

We developed Unlock Sprints to provide organizations with a rapid, repeatable, and scalable practice to discover customer insights from qualitative and quantitative data.

Unlock Sprints provide teams with the tools they need to ask customer centric questions, acquire the quantitative and qualitative data needed to answer those questions, analyze that data to generate insights, and act on those insights to unlock new opportunities for business growth.




Since 2015, Sudden Compass has helped companies from start-ups to Fortune 100 Enterprises unlock hundreds of millions of dollars in insight-driven growth.




Sudden Compass was founded by pioneers in the research and technology fields who know how to unlock growth through customer centricity.

Sunny Bates

Sunny Bates

Co-Founder, Principal

  • Founding board member of Kickstarter
  • TED Braintrust member
  • Advisor to over 20 startups
Tricia Wang

Tricia Wang

Co-Founder, Principal

  • Pioneer in the integration of big and thick data skills
  • Transformed research into growth drivers for Fortune 500 companies
Matt LeMay

Matt LeMay

Co-Founder, Principal

  • Author of Agile for Everybody (O'Reilly, 2018) and Product Management in Practice (O'Reilly, 2017)
  • Digital transformation consultant for global enterprises and agencies

We'd love to hear from you.