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    <lastmod>2021-05-12</lastmod>
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      <image:title>Home - Article ON NET PROMOTERS AND DATA GOLEMS</image:title>
      <image:caption>On how the quantitative metrics we create to defend our work--like the ubiquitous Net Promoter Score (NPS)---can become our destroyers.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/60114ee2c81ab76c1539b8c8/t/6040177b0f2c245530a447f4/1616448213078/Tool-TEDTalkHumanInsights.jpg</image:loc>
      <image:title>Home - Talk THE HUMAN INSIGHTS MISSING FROM BIG DATA</image:title>
      <image:caption>In this TED talk with over 2 million views, Tricia Wang provides a compelling history of why “big data” has always needed “thick data” to be understood and interpreted, from the Oracles of ancient Greece to the dashboards of the modern enterprise.</image:caption>
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      <image:title>Home - Book AGILE FOR EVERYBODY</image:title>
      <image:caption>This book describes the principles and practices of the Agile movement in clear, jargon-free terms that are equally accessible to product teams, executives, marketers, and creatives.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/60114ee2c81ab76c1539b8c8/t/6040175cc9d0b9443f2cdb6c/1616448219456/Tool-ThickData.jpg</image:loc>
      <image:title>Home - Article THICK DATA</image:title>
      <image:caption>This watershed article coined the term “thick data” to describe the stories, emotions, and human connections that “big data” alone cannot capture.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/60114ee2c81ab76c1539b8c8/t/603e0c413fd6453571882919/1616448163289/Tool-OnePgOneHr.jpg</image:loc>
      <image:title>Home - Tool ONE PAGE / ONE HOUR</image:title>
      <image:caption>Over 100 people from companies like Disney, American Express, and Amazon have taken this pledge to spend no more than one page and one hour working on any deliverable before sharing it with their colleagues.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/60114ee2c81ab76c1539b8c8/t/604018fee9ae2c4866a5f85a/1616448285326/Tool-EndofError.jpg</image:loc>
      <image:title>Home - Talk THE END OF AN ERROR: HOW MARKETING MISTOOK CLICKS FOR CUSTOMERS</image:title>
      <image:caption>How modern marketing became obsessed with performance and optimization--and lost its humanity along the way</image:caption>
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      <image:loc>https://static1.squarespace.com/static/60114ee2c81ab76c1539b8c8/t/6040189666b8600c0d1fac70/1616448120285/Tool-UnlockSprints.jpg</image:loc>
      <image:title>Home - Tool UNLOCK SPRINTS &amp; INTEGRATED DATA THINKING (WITH GOOGLE DESIGN)</image:title>
      <image:caption>We partnered with Google to publish this guide to Unlock Sprints, a cross-functional practice for turning data into breakthrough insights and actions.</image:caption>
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      <image:title>Home - Book PRODUCT MANAGEMENT IN PRACTICE</image:title>
      <image:caption>This book focuses on the real-world practice of product management with all its daily challenges, frustrating setbacks, grudging compromises, and hard-won incremental gains.</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.suddencompass.com/spotify</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-15</lastmod>
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      <image:title>Spotify Case Study</image:title>
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  <url>
    <loc>https://www.suddencompass.com/procter-gamble</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-15</lastmod>
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      <image:loc>https://static1.squarespace.com/static/60114ee2c81ab76c1539b8c8/t/604fc966a5627a213157bf2c/1615841701167/p-and-g-logo.png</image:loc>
      <image:title>P&amp;G Case Study</image:title>
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  <url>
    <loc>https://www.suddencompass.com/credit-suisse</loc>
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    <priority>0.75</priority>
    <lastmod>2021-03-15</lastmod>
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      <image:title>Credit Suisse Case Study</image:title>
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