SAY HELLO TO THE

NETWORKED CUSTOMER

 

Today’s customers are learning, growing, and changing through human networks — the people, platforms, and communities that influence their day-to-day behaviors and decisions. 

The Networked Consumer moves quickly and is constantly shape-shifting. We believe that understanding and reaching this Networked Customer is critical for unlocking new market growth opportunities.

The Networked Customer has transformative implications for how organizations reach consumers, create experiences, and develop new products. 

It is impossible to understand the Networked Customer through traditional market research methods alone (i.e. demographic profiles, surveys, segmentation). And it is also impossible to reach the Networked Customer using only traditional marketing communication tactics.