The fastest way to becoming a customer-centric company is to understand your Networked Customer.

 
 
 
 

TODAY'S CUSTOMERS MOVE FAST. YOU CAN MOVE FASTER.

 
 
Unlock new growth opportunities with rapid, relevant and scalable insights.
 
 
 

In today’s data-driven business world, companies are making big investments in digital technology and analytics to better understand their customers. But they don’t always see the returns they had envisioned. Getting the most from your data and technology is not about having the most data and technology. It is about integrating that data and technology with human insights to activate and accelerate your company’s growth.

 
 
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The difference between implementing big data and digital in a company-centric vs customer-centric way.

 
 
 

COMPANY CENTRICITY

For too many companies, “digital transformation” simply means adding expensive digital technology and data tools to company-centric patterns and practices, creating another layer of distance between the company and its customers.

 
 
 
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Information about company centricity with tech icon goes here.

 
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Information about company centricity with tech icon goes here.

 
 
 

VS.

 
 
 

CUSTOMER CENTRICITY

A truly customer-centric digital transformation requires understanding how today’s highly networked customers interact with digital technology, and using that technology to get closer to their lives and needs.

 
 
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While customer centric business practices are much more effective than company centric practicess in helping to understand customers, there is so much more to be done to bring you and the customer closer together.

 
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A customer centric business practice effectively utilizing digital transformation will bring you and your customers even closer together yielding a higher ROI and satisfied customers.

 
 
 
 

Our services put your customer at the center of your digital transformation.

 
 
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Learn

Discover the needs, behaviors, and values of today's fast-changing customers.

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Decide

Take fast and decisive actions drive by understanding your customer holistically.

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Execute

Execute against the decisions you've made while keeping your customers in focus.

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Measure

What you measure determines how you spend your time and your resources. Align your success metrics with the needs of your customers.

 
 
 
 

Relevant, actionable and scalable insights lead to happier customers and faster growth.

 
 

BEFORE

AFTER

Insights are slow, siloed, and do not reflect the reality of today’s networked customers

Insights are slow, siloed, and do not reflect the reality of today’s networked customers

You move at the speed of your company

You move at the speed of your customers

Organizational silos prevent fast and adaptive decision-making

Decision-making is organized into an easy and iterative flow, with your customer at the center.

Executional details are far removed from customer understanding

Executional details are constantly informed by customer understanding

Company success metrics and customer satisfaction are often at odds

Company success metrics and customer satisfaction are aligned in a self-reinforcing loop

“Growth” is a generalized and unfocused goal

Specific and actionable avenues for growth emerge from customer insights

Digital tools are used in a company-centric way and do not deliver desired ROI

Digital tools are used to activate and scale customer insights and deliver desired ROI

 
 
 
 

OUR CLIENTS

Since 2015, Sudden Compass has helped companies from start-ups to Fortune 100 Enterprises unlock hundreds of millions of dollars in insight-driven growth.

 
 

MEET THE TEAM

 

Sudden Compass was founded by pioneers in the research and technology fields, who know how to unlock growth through customer-centricity.

 
 
Sunny Bates

Sunny Bates

Co-Founder, Principal

  • Founding board member of Kickstarter
  • TED Braintrust member
  • Advisor to over 20+ startups
MORE ABOUT SUNNY
Tricia Wang

Tricia Wang

Co-Founder, Principal

  • Pioneer in the integration of big and thick data skills
  • Transformed research into growth drivers for Fortune 500 companies
MORE ABOUT TRICIA
Matt LeMay

Matt LeMay

Co-Founder, Principal

  • Author of Product Management in Practice (O'Reilly, 2017)
  • Digital transformation consultant for global enterprises and agencies
MORE ABOUT MATT
 
 
 

We'd love to hear from you.

 
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