For too many companies, “digital transformation” simply means adding expensive digital technology and data tools to company-centric patterns and practices, creating another layer of distance between the company and its customers.
Tricia, I am going to work on the company centric animation. ^ is just a placeholder.
A truly customer-centric digital transformation requires understanding how today’s highly networked customers interact with digital technology, and using that technology to get closer to their lives and needs.
Information about company centricity with tech icon goes here.