COMPANY CENTRICITY

For too many companies, “digital transformation” simply means adding expensive digital technology and data tools to company-centric patterns and practices, creating another layer of distance between the company and its customers.

 
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Tricia, I am going to work on the company centric animation. ^ is just a placeholder.

CUSTOMER CENTRICITY

A truly customer-centric digital transformation requires understanding how today’s highly networked customers interact with digital technology, and using that technology to get closer to their lives and needs.

 
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Information about company centricity with tech icon goes here.