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CASE STUDY

How Sudden Compass Unlocked $300 Million in New Revenue for Fortune 50 Company.

 
 
 
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PROBLEM

Procter and Gamble came to us with a big business problem: they knew that urban customers represented a major opportunity for growth, but their traditional marketing tools could not empower them to understand these customers beyond simple demographics.

 

SOLUTION

Procter and Gamble came to us with a big business problem: they knew that urban customers represented a major opportunity for growth, but their traditional marketing tools could not empower them to understand these customers beyond simple demographics.

 

RESULTS

The resulting insights completely transformed the way that P&G’s leadership approached the laundry category, and unlocked $300 million in new revenue from urban markets.

 
 
Marc Nakamura